Luxury brands or luxury blands?

Luxury brands or luxury blands?

Something very disturbing happened last week. I was in a dentist’s waiting room flicking through a copy of Vogue. Without thinking I put it back on the table and started reading Golf Digest instead. This type of behaviour is very unusual for me. So why did this happen? The immediately obvious answer: Vogue is boring. Or, at least the first twenty pages are. As the clearly labelled tin suggests, Vogue simply presents the current prevailing styles and fashion. It is not a literary classic. But I am someone who loves fashion. And I am eminently stylish (winky face in tow). So Vogue, and for that matter any other vehicle for advertising luxury brands like it, should appeal to me. I therefore decided to undertake a little research project to explore this incident in more detail. Here’s what I found.

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Date

3 Nov 2015

Category

Branding, Industry

Posted by

India Warman
Dawn of the Ad-Blockers: where next for digital advertising?

Dawn of the Ad-Blockers: where next for digital advertising?

Being from an advertising background, for me it’s the creative that always has to work smartest to deliver results for our clients – in whatever medium. Talk to the specific customer you’re aiming at. Engage with them and be memorable. And it helps if you’ve got a compelling reason for them to act. But more and more when we collaborate with media agencies for online campaigns, the creative is improved vastly by smart, targeted media planning. And the real kicker is getting tangible figures for the number of eyeballs that viewed the ad, and went on to buy – hard to argue against proof of ROI when it’s there in black and white. Yet for all its smarts, the power of digital media to target consumers based on countless criteria is at risk, as consumers are increasingly opting out with ad-blocking software. So what now for digital advertising?

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Date

7 Oct 2015

Category

Industry, Digital

Posted by

Francesca Abbott

Because BEARs love honey

If you go down to West London today, 
You’re sure of a big surprise,
A lovely lady who’s charming and funny, 
A large garden with hens, bees, and a shedload of honey!

The BEARs had gathered. Gathered at Hen Corner. Scratching heads, confused by the tranquil setting. Honey biscuits and coffee for breakfast? Not a normal weekday that’s for sure.

Why were we here?

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Date

1 Oct 2015

Category

BEAR

Posted by

Andy Goode & Alexandra Wylde
Forging ahead of the pack: web in the world of finance

Forging ahead of the pack: web in the world of finance

Recently, we’ve created two websites for financial companies – each with different audiences and objectives.

One – Commercial Acceptances (CA) – was all about enhancing and developing the strong brand we had already created for them. The other – Demica – was part of a wider rebranding of the company, with the aim of setting them apart from their competition and giving them a brand that befitted their stature and size of the business.

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Date

4 Sep 2015

Category

Branding, Digital

Posted by

Danny Angel
Is the right side of our brain really more creative than the left?

Is the right side of our brain really more creative than the left?

Here at BEAR I am always interested to observe the varied approaches taken by the design and creative team when presented with a brief. In translating it into a cohesive visual identity everyone will approach it from a different angle. Be it through linguistic exploration, visual interpretation, the usage of differing media, or a combination of these approaches. This got me to thinking about how the brain processes these differing influences, and spurred by a conversation at BEAR HQ about the notion of left-brain and right-brain dominance and its relationship to creativity, I did some research into whether this concept stands up under scrutiny.

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Date

1 Sep 2015

Category

Branding, Industry

Posted by

Sarah Leslie

LTA Major Events – A look behind the scenes

We can finally let you behind the scenes of our LTA Major Events campaign we created earlier this summer. 

With our strong and simple proposition, ‘The world’s finest in full bloom’, we set out to create an explosive campaign to unite the tournaments and promote grass court tennis, which is held annually at four locations around the country.

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Date

5 Aug 2015

Category

Branding

Posted by

Alexandra Wylde
Rockets & Elephants

Rockets & Elephants

A big thank you to our friends over at Rocket Van for looking after us last night, it was a summer gathering to be proud of. In case you are not aware, Rocket Van has gone from strength to strength in recent years and to celebrate its new Elephant & Castle premises, MD Julian thought it would good to crack open a few beers and throw some jerk chicken on the barbie.

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Date

16 Jul 2015

Category

BEAR

Posted by

Roberto D'Andria
Enter the Rift: a new frontier for brand experiences

Enter the Rift: a new frontier for brand experiences

… And BEAR’s prize for the Most Improbably Named Launch Product of All Time 2016 goes to (you guessed it): the Oculus Rift!

Quite how it took everyone else so long, and Long Beach resident Palmer Luckey, so short a time to get what is essentially a 30-year-old idea fast-tracked into development, then sold for an unfeasibly large amount of money to Facebook for release this year, is anybody’s guess.

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Date

26 Jun 2015

Category

Branding, Digital

Posted by

Simon Menhinick
The stage doesn’t have to be set

The stage doesn’t have to be set

A new trend of entertainment is evolving… and not where you’d expect.
 
A recent BEAR night out started (and ended) as a bit of fun, but has since left us scratching our heads questioning the conventions we (as an audience) have become accustomed to. The landscape of the entertainment industry is changing. Changing into something more creative. And we love it!

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Date

23 Mar 2015

Category

BEAR

Posted by

Andy Goode
Discovering the dark art of ‘dark patterns’

Discovering the dark art of ‘dark patterns’

The new year usually brings with it new resolutions. Whether it’s getting fit (yep, need to do that), keeping a tidier desk (check), or generally trying to be a better person (yes again), there’s always something to aim for.

Now that last point is interesting, and it got me thinking: should brands – particularly ones with a strong online presence – try to behave better too? Should we hold them to the same moral standards we do people?

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Date

6 Jan 2015

Category

Digital

Posted by

Danny Angel