Staying relevant: The Habit of Constant Evolution

Staying relevant: The Habit of Constant Evolution

A very suave, sophisticated and successful businesswoman, recently told me that the key to her success was good habits; habitual exercise, healthy eating, and learning. She said, “entrenching these habits is hard work, but once you have them staying on top is relatively easy.” She also pointed out, “being on top can be just as attractive in your personal life, as it is in your business life!

Ignoring the unfortunate innuendo and her slight smugness, I thought to myself that the same rings true for branding. Trends, cultures, consumers evolve constantly.

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Date

30 Oct 2014

Category

Branding, Industry

Posted by

India Warman
Why do brands have to work harder to engage with the customer?

Why do brands have to work harder to engage with the customer?

If you asked your grandmother what advertising is, the first thing she might think of is a television advert or a poster on the street. Although that’s often the basis for a campaign, brands now have to give more of themselves on many more platforms. The way brands advertise has changed considerably, for the better. Brand effectiveness results in connecting emotionally to the customer with stimulating storytelling, which ultimately gains loyalty and trust. This is harder to achieve with just a billboard and a 30 second ad; it simply isn’t engaging enough. So how do you resonate in this digital age?

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Date

28 Aug 2014

Category

Branding

Posted by

Alexandra Wylde
Bottling intelligent design

Bottling intelligent design

Central to what we do at BEAR is the belief that a simple, core idea can elevate a whole campaign or identity. A couple of Coca-Cola’s latest sustainability initiatives have done just that. To be specific, it’s the way in which they are tackling the problem of packaging waste that has captured our – and the public’s – imagination.

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Date

17 Jul 2014

Category

Branding, Social media

Posted by

Finlay Eglinton