Luxury brands or luxury blands?

Luxury brands or luxury blands?

Something very disturbing happened last week. I was in a dentist’s waiting room flicking through a copy of Vogue. Without thinking I put it back on the table and started reading Golf Digest instead. This type of behaviour is very unusual for me. So why did this happen? The immediately obvious answer: Vogue is boring. Or, at least the first twenty pages are. As the clearly labelled tin suggests, Vogue simply presents the current prevailing styles and fashion. It is not a literary classic. But I am someone who loves fashion. And I am eminently stylish (winky face in tow). So Vogue, and for that matter any other vehicle for advertising luxury brands like it, should appeal to me. I therefore decided to undertake a little research project to explore this incident in more detail. Here’s what I found.

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Date

3 Nov 2015

Category

Branding, Industry

Posted by

India Warman
Is the right side of our brain really more creative than the left?

Is the right side of our brain really more creative than the left?

Here at BEAR I am always interested to observe the varied approaches taken by the design and creative team when presented with a brief. In translating it into a cohesive visual identity everyone will approach it from a different angle. Be it through linguistic exploration, visual interpretation, the usage of differing media, or a combination of these approaches. This got me to thinking about how the brain processes these differing influences, and spurred by a conversation at BEAR HQ about the notion of left-brain and right-brain dominance and its relationship to creativity, I did some research into whether this concept stands up under scrutiny.

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Date

1 Sep 2015

Category

Branding, Industry

Posted by

Sarah Leslie

LTA Major Events – A look behind the scenes

We can finally let you behind the scenes of our LTA Major Events campaign we created earlier this summer. 

With our strong and simple proposition, ‘The world’s finest in full bloom’, we set out to create an explosive campaign to unite the tournaments and promote grass court tennis, which is held annually at four locations around the country.

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Date

5 Aug 2015

Category

Branding

Posted by

Alexandra Wylde
Enter the Rift: a new frontier for brand experiences

Enter the Rift: a new frontier for brand experiences

… And BEAR’s prize for the Most Improbably Named Launch Product of All Time 2016 goes to (you guessed it): the Oculus Rift!

Quite how it took everyone else so long, and Long Beach resident Palmer Luckey, so short a time to get what is essentially a 30-year-old idea fast-tracked into development, then sold for an unfeasibly large amount of money to Facebook for release this year, is anybody’s guess.

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Date

26 Jun 2015

Category

Branding, Digital

Posted by

Simon Menhinick
Forging ahead of the pack: web in the world of finance

Forging ahead of the pack: web in the world of finance

Recently, we’ve created two websites for financial companies – each with different audiences and objectives.

One – Commercial Acceptances (CA) – was all about enhancing and developing the strong brand we had already created for them. The other – Demica – was part of a wider rebranding of the company, with the aim of setting them apart from their competition and giving them a brand that befitted their stature and size of the business.

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Date

4 Sep 2015

Category

Branding, Digital

Posted by

Danny Angel