Dawn of the Ad-Blockers: where next for digital advertising?

Dawn of the Ad-Blockers: where next for digital advertising?

Being from an advertising background, for me it’s the creative that always has to work smartest to deliver results for our clients – in whatever medium. Talk to the specific customer you’re aiming at. Engage with them and be memorable. And it helps if you’ve got a compelling reason for them to act. But more and more when we collaborate with media agencies for online campaigns, the creative is improved vastly by smart, targeted media planning. And the real kicker is getting tangible figures for the number of eyeballs that viewed the ad, and went on to buy – hard to argue against proof of ROI when it’s there in black and white. Yet for all its smarts, the power of digital media to target consumers based on countless criteria is at risk, as consumers are increasingly opting out with ad-blocking software. So what now for digital advertising?

Read more

Date

7 Oct 2015

Category

Industry, Digital

Posted by

Francesca Abbott
Enter the Rift: a new frontier for brand experiences

Enter the Rift: a new frontier for brand experiences

… And BEAR’s prize for the Most Improbably Named Launch Product of All Time 2016 goes to (you guessed it): the Oculus Rift!

Quite how it took everyone else so long, and Long Beach resident Palmer Luckey, so short a time to get what is essentially a 30-year-old idea fast-tracked into development, then sold for an unfeasibly large amount of money to Facebook for release this year, is anybody’s guess.

Read more

Date

26 Jun 2015

Category

Branding, Digital

Posted by

Simon Menhinick
Forging ahead of the pack: web in the world of finance

Forging ahead of the pack: web in the world of finance

Recently, we’ve created two websites for financial companies – each with different audiences and objectives.

One – Commercial Acceptances (CA) – was all about enhancing and developing the strong brand we had already created for them. The other – Demica – was part of a wider rebranding of the company, with the aim of setting them apart from their competition and giving them a brand that befitted their stature and size of the business.

Read more

Date

4 Sep 2015

Category

Branding, Digital

Posted by

Danny Angel
Discovering the dark art of ‘dark patterns’

Discovering the dark art of ‘dark patterns’

The new year usually brings with it new resolutions. Whether it’s getting fit (yep, need to do that), keeping a tidier desk (check), or generally trying to be a better person (yes again), there’s always something to aim for.

Now that last point is interesting, and it got me thinking: should brands – particularly ones with a strong online presence – try to behave better too? Should we hold them to the same moral standards we do people?

Read more

Date

6 Jan 2015

Category

Digital

Posted by

Danny Angel