Luxury brands or luxury blands?

Luxury brands or luxury blands?

Something very disturbing happened last week. I was in a dentist’s waiting room flicking through a copy of Vogue. Without thinking I put it back on the table and started reading Golf Digest instead. This type of behaviour is very unusual for me. So why did this happen? The immediately obvious answer: Vogue is boring. Or, at least the first twenty pages are. As the clearly labelled tin suggests, Vogue simply presents the current prevailing styles and fashion. It is not a literary classic. But I am someone who loves fashion. And I am eminently stylish (winky face in tow). So Vogue, and for that matter any other vehicle for advertising luxury brands like it, should appeal to me. I therefore decided to undertake a little research project to explore this incident in more detail. Here’s what I found.

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Date

3 Nov 2015

Category

Branding, Industry

Posted by

India Warman
Dawn of the Ad-Blockers: where next for digital advertising?

Dawn of the Ad-Blockers: where next for digital advertising?

Being from an advertising background, for me it’s the creative that always has to work smartest to deliver results for our clients – in whatever medium. Talk to the specific customer you’re aiming at. Engage with them and be memorable. And it helps if you’ve got a compelling reason for them to act. But more and more when we collaborate with media agencies for online campaigns, the creative is improved vastly by smart, targeted media planning. And the real kicker is getting tangible figures for the number of eyeballs that viewed the ad, and went on to buy – hard to argue against proof of ROI when it’s there in black and white. Yet for all its smarts, the power of digital media to target consumers based on countless criteria is at risk, as consumers are increasingly opting out with ad-blocking software. So what now for digital advertising?

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Date

7 Oct 2015

Category

Industry, Digital

Posted by

Francesca Abbott
Is the right side of our brain really more creative than the left?

Is the right side of our brain really more creative than the left?

Here at BEAR I am always interested to observe the varied approaches taken by the design and creative team when presented with a brief. In translating it into a cohesive visual identity everyone will approach it from a different angle. Be it through linguistic exploration, visual interpretation, the usage of differing media, or a combination of these approaches. This got me to thinking about how the brain processes these differing influences, and spurred by a conversation at BEAR HQ about the notion of left-brain and right-brain dominance and its relationship to creativity, I did some research into whether this concept stands up under scrutiny.

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Date

1 Sep 2015

Category

Branding, Industry

Posted by

Sarah Leslie
Staying relevant: The Habit of Constant Evolution

Staying relevant: The Habit of Constant Evolution

A very suave, sophisticated and successful businesswoman, recently told me that the key to her success was good habits; habitual exercise, healthy eating, and learning. She said, “entrenching these habits is hard work, but once you have them staying on top is relatively easy.” She also pointed out, “being on top can be just as attractive in your personal life, as it is in your business life!

Ignoring the unfortunate innuendo and her slight smugness, I thought to myself that the same rings true for branding. Trends, cultures, consumers evolve constantly.

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Date

30 Oct 2014

Category

Branding, Industry

Posted by

India Warman
Christmas adverts 2013: the art of oneupmanship

Christmas adverts 2013: the art of oneupmanship

It’s that time of the year again when watching the adverts on TV is something you genuinely look forward to.

The battle between brands to create the most engaging and captivating Christmas advert is on but we at BEAR have asked ourselves if this year the brands have lost it a little. There is an argument that in order to ‘outdo’ last year’s advert and remain at the top of the food chain, brands are pumping millions into focusing on this. But, is this the way to go?

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Date

16 Dec 2013

Category

Industry

Posted by

India Warman
The rise and fall of skeuomorphism

The rise and fall of skeuomorphism

Here at BEAR, one topic of debate has been doing the rounds recently: the issue of skeuomorphism, the use of real-world metaphors in on-screen design.

You've probably noticed the proliferation of this type of design during the last decade or so. First the ‘flat’ design style of the early internet gave way to sheens and glass effects, and now it's hurtling towards all out computer-generated replications of real-world physical objects.

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Date

21 Feb 2013

Category

Industry, Digital

Posted by

Danny Angel

Mission completed

Happy New Year! Our first post of 2012 is a dangerous one… Artist Toby Summerskill risked his life while 14 meters off the ground near Barbican to produce this breathtaking 85sqm aerosol mural right on our doorstep for the new Mission Impossible movie. Having some very creative advertising to admire on a dreary December morning was a treat, and we would love to see many more exciting works of art being produced around Old Street. ‘Inspired by the film’s gravity defying stunts the vast majority of the mural was created using abseiling and rope access techniques.’ Agency: End of the Line.

Date

13 Jan 2012

Category

Industry, Events

Posted by

Alexandra Wylde