Christmas adverts 2013: the art of oneupmanship

Christmas adverts 2013: the art of oneupmanship

It’s that time of the year again when watching the adverts on TV is something you genuinely look forward to.

The battle between brands to create the most engaging and captivating Christmas advert is on but we at BEAR have asked ourselves if this year the brands have lost it a little. There is an argument that in order to ‘outdo’ last year’s advert and remain at the top of the food chain, brands are pumping millions into focusing on this. But, is this the way to go?

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Date

16 Dec 2013

Category

Industry

Posted by

India Warman
The rise and fall of skeuomorphism

The rise and fall of skeuomorphism

Here at BEAR, one topic of debate has been doing the rounds recently: the issue of skeuomorphism, the use of real-world metaphors in on-screen design.

You've probably noticed the proliferation of this type of design during the last decade or so. First the ‘flat’ design style of the early internet gave way to sheens and glass effects, and now it's hurtling towards all out computer-generated replications of real-world physical objects.

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Date

21 Feb 2013

Category

Industry, Digital

Posted by

Danny Angel