PokerAce launch ten new faces

PokerAce launch ten new faces

In the world of online poker, a player can be anyone they want to be. Bluffing and tells aren’t as simple as subconscious gestures and eye movements, and all you know about your opponent is what they choose to portray. Some players choose an avatar for their online profile that suits their personality the most, whilst others will intentionally choose a different characterisation to try and outwit their opponents. To create a successful suite of avatars for PokerAce and appeal to a wider audience, we had to cover off all bases by creating ten characters with a variety of personalities, tied together by the brand story and style.

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Date

25 Feb 2013

Category

Branding, News

Posted by

Alexandra Wylde
Us and Noma Bar

Us and Noma Bar

We’re currently working on a new ad campaign with renowned illustrator Noma Bar. Such an amazing man with a distinctive style which has made great waves in the design world and beyond as he collaborates with various brands. BEAR was invited to his private view at the SCIN Gallery, near Old Street. There, Noma was kept busy performing a live light show of his work. Keep your eyes peeled around London come spring for our Foxtons campaign launch featuring Noma’s work.

Date

1 Dec 2011

Category

News, BEAR

Posted by

Hailey Phillips
The new BEAR cubs

The new BEAR cubs

We’re thrilled to announce two new members of our team at BEAR – Alexandra Wylde and Josh Eaton. Alex is a fresh graduate of design from Norwich University whose skill shone throughout her portfolio. Josh initially joined us through the D&AD Graduate Academy, and during his first three months with us, his strategic thinking was so impressive we knew we wanted to make him a permanent figure in the studio. Welcome Josh & Alex – we’re excited to have you on board.

Date

17 Oct 2011

Category

News, BEAR

Posted by

Roberto D'Andria
Hard hats off to the builders

Hard hats off to the builders

With a constant flurry of redevelopments in London, it’s always nice to see companies making a bit of effort with their hoardings – especially as they’re not the most pleasing of things to look at for months on end. Just up the road from us on Great Sutton Street, Domus have gone one step further and hand painted their ply wood boards while they renovate their space inside (which seemingly becomes more intricate as each day passes). Jon Newey, Domus Managing Director, comments on the store’s redevelopment: ‘the goal is to deliver the unexpected and utterly practical, making the space dynamic, professional and industrious, continuously updating and refreshing.’ He goes on to say that ‘placing contemporary artwork in specially chosen areas is part of the plan, changing it on a regular basis, to surprise, intrigue, humour and engage visitors, and to provide a little relief and contrast from the descriptive functionality of hard surfaces.’

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Date

28 Sep 2011

Category

Branding, News

Posted by

Hailey Phillips