Bottling intelligent design

Bottling intelligent design

Central to what we do at BEAR is the belief that a simple, core idea can elevate a whole campaign or identity. A couple of Coca-Cola’s latest sustainability initiatives have done just that. To be specific, it’s the way in which they are tackling the problem of packaging waste that has captured our – and the public’s – imagination.

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Date

17 Jul 2014

Category

Branding, Social media

Posted by

Finlay Eglinton