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Fully paid up membership is currently 400%
above target.

Positioning

Dryland Business Residences are a new style and quality of serviced office with the atmosphere of a private members club, coupled with the service standards of a five star hotel.

To revolutionise the sector with unswerving attention to detail, flexible and accessible entry-level fees, tiered airline style membership and high street café. London’s ‘best in class’ serviced offices.

Proposition

‘Explore Dryland’
The most fertile place to do business: Dryland isn’t just a serviced office; it’s a business residence where business and business relationships flourish; a rich and inspiring environment, a new way to do business.

Welcome to Dryland.

Personality

Our inspirational centrepiece is the specially commissioned painting by Chris Tomlin, evoking the spirit of Dryland. A lush environment with, on closer inspection, surprising rewards.

The rich organic botanical theme permeates the business from literature, staff uniforms, livery design and signage to materials and furnishings.

Result

Membership has far exceeded expectations. Currently subscriptions are 400% above target. 

For marketing to be effective, the agency and the client have to forge a strong relationship and be fully committed to the process. We have achieved this with BEAR who have played a leading role in the continued success of our business. 

Jon Hunt
Founder, Foxtons & Dryland 

BEAR + Dryland

  • Brand positioning
  • Brand proposition
  • Brand identity
  • Brand architecture / language
  • Brand guidelines
  • Brand consultancy & guardianship
  • Literature design
  • Print management
  • Livery design
  • Stationery design
  • Art sourcing & commissioning

Partner credit

Website design & build: Neoco 
Illustration: Chris Tomlin