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People-friendly technology: breathing life into the B2B software sector.

Positioning

One of Asia’s most established and successful sportsbook providers, Sunplus approached BEAR for a full rebrand to launch them globally. We believe the strength of a brand and its communications are as important for B2B business as for B2C, so we began with a new name and a strong proposition to embody the company and its values. 

Proposition

‘Brighter minds’
Innovation is the foundation of everything ONEworks does, and its products and services are all designed to go the extra mile, push industry standards and make life effortless for clients.

Personality

To inject life and personality into the often inhuman technology industry, we developed an illustrative identity built around our ‘brighter minds’ individuals and the diverse world of ONEworks products, particularly the sports betting and casino platforms. 

Result

In January 2012, ONEworks launched their new brand and its products throughout Europe at ICE, the industry’s largest annual expo. This fresh, memorable and unique brand stood out in a hall crowded with competitors’ stands. 

BEAR are a delight to deal with; they are creative, responsive and always do things on time and on budget. Whether designing a new international corporate identity across multiple regions and time-zones, or an urgent promotional item for a key trade show, BEAR always deliver. 

Lee Richardson
Director, Europe, ONEworks 

BEAR + ONEworks

  • Name generation
  • Brand positioning
  • Brand proposition
  • Brand identity
  • Brand architecture / language
  • Brand guidelines
  • Brand consultancy & guardianship
  • Stationery design
  • Literature design
  • Press advertising
  • Print management
  • Exhibition stand design
  • Animation