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Full and seamless rebrand across all channels, online and offline.

Positioning

Starting your own business can be a daunting experience. The MadeSimple group set out to help reduce the expense and hassle associated with start ups and small businesses looking for a more streamlined experience. Company formation, virtual offices and business training are just some of the online services available to help your business start, run and grow. Tasked with identifying a clear proposition we then injected personality that went far beyond an online transactional experience.

Proposition

‘Your business essentials, MadeSimple’
If you are going on a business adventure make sure you pack everything you need.

Personality

Simple by name demands an equally simple no-nonsense brand communication. We took the key product descriptors and brought them to life with photographic iconography. We then brought our new brand language into the digital space with a new group website; not content with beauty alone we designed and implemented a user experience of equal simplicity and intuitiveness.

Result

We are thrilled at how our rebrand has been received and truly embraced by the internal culture. The rebrand has clearly informed MadeSimple’s new headquarters and in turn energised its people, and the business is going from strength to strength. Michelle Carvill, MadeSimple Marketing Manager, takes huge credit for the project’s success – we could never have achieved such a result without her drive and passion for brand.

BEAR + MadeSimple

  • Proposition
  • Identity
  • Graphic language
  • Photography assets
  • Brand guidelines
  • Brand guardianship
  • Website UX
  • Website design
  • Copywriting

Partner credit

Photography: John Ross