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Bringing Harley Street standards to the high street.

Positioning

The Private Clinic is a best in class cosmetic surgery brand with a strong heritage in non-invasive surgery – mainly walk-in, walk-out procedures with minimal recovery time. Our task was to make the brand stand out in a market flooded with ever-growing numbers of less experienced and less reputable competitors. 

Proposition

‘Because it’s your body’
Our core thought was that decisions of this magnitude should be carefully considered. As an antidote to the image of uncaring practitioners and uninformed customers, we created the proposition ‘because it’s your body’. It’s a premium approach; we created a brand that’s tasteful and conservative in a world that’s often tacky and sensationalised.

Personality

A trusted brand that is both informative and empathetic. 

Result

Our initial brief was to reposition the brand and formulate new ads. We have since developed the brand across print and a full website redesign, supporting The Private Clinic’s push to establish a high street presence. 

BEAR + The Private Clinic

  • Brand positioning
  • Brand proposition
  • Brand identity
  • Brand architecture / language
  • Brand consultancy & guardianship
  • Literature design
  • Print advertising
  • Photography shoot
  • Art direction
  • Website design

Partner credit

Photography: John Ross