The whole point of our
business is to add value
Over the last 15 years we have delivered integrated advertising campaigns and rebranding programmes. We’ve also taken major brands to market, working closely with senior management to strengthen their offer and maximise value prior to acquisitions and market flotations.
We persuaded online gaming specialists Casino-on-net to change their name and carry out a full rebrand. 888.com went on to float at an initial value of $800 million and was independently rated No.1 for brand awareness in its sector.
We rebranded and developed the pioneering London Estate Agent Foxtons
. Five years later the private owner sold the business for £390 million
– an astonishing figure for a business low on physical assets. The ‘brand value’ was central to the negotiations.
We also conceived a full rebrand and multiple advertising campaigns for finance specialists Commercial Acceptances
, helping to increase their loan book by 300% and prompting a £31 million
total buyout by global
investment bank Close Brothers Group.
What we do
We create and develop brands.
And we believe in connectivity, shaping clear and cohesive communications across all channels.
It doesn’t matter to us if we’re tasked with a website, campaign, brand identity or the whole lot, we approach each brief with the same philosophy – that each part affects the whole.
Branding, like advertising, is often split into two segments: strategy and creative. We do both. The strategy informs the creative, and constant sense checking throughout the process enables us to fine-tune our approach and deliver more robust, future-proof solutions.
We then map exactly where you need to be seen and put together the most appropriate blend of digital, advertising and print expertise.
How we do it
The first stage of any branding project sees us map exactly who you are, how you’re seen, who you’re trying to reach and where you sit in relation to your competition. We then decide where you should be, and plan how to get there.
We are committed to the big idea. Ideas that own space, stand out and disrupt categories. The articulation of a central thought that binds all of the smaller ideas together. It’s the foundation for everything that follows.
A smart strategy, clear positioning and a killer proposition are toothless without memorable and engaging creative. We bring brands to life with talented designers, writers, directors and strategists.
What’s on your mind?
We see ourselves as an antidote to large network agencies. We know you want results and great creative, but we also know you want focused commitment and value for money.
The team you’re promised is the team you get, and always includes Director level involvement.
We believe in long term relationships and know that client retention is key to our success.
That’s why we are happy to discuss terms and a fee structure that suits your business – flat fee, rate card