Luxury brands or luxury blands?

Luxury brands or luxury blands?

Something very disturbing happened last week. I was in a dentist’s waiting room flicking through a copy of Vogue. Without thinking I put it back on the table and started reading Golf Digest instead. This type of behaviour is very unusual for me. So why did this happen? The immediately obvious answer: Vogue is boring. Or, at least the first twenty pages are. As the clearly labelled tin suggests, Vogue simply presents the current prevailing styles and fashion. It is not a literary classic. But I am someone who loves fashion. And I am eminently stylish (winky face in tow). So Vogue, and for that matter any other vehicle for advertising luxury brands like it, should appeal to me. I therefore decided to undertake a little research project to explore this incident in more detail. Here’s what I found.

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Date

3 Nov 2015

Category

Branding, Industry

Posted by

India Warman
Is the right side of our brain really more creative than the left?

Is the right side of our brain really more creative than the left?

Here at BEAR I am always interested to observe the varied approaches taken by the design and creative team when presented with a brief. In translating it into a cohesive visual identity everyone will approach it from a different angle. Be it through linguistic exploration, visual interpretation, the usage of differing media, or a combination of these approaches. This got me to thinking about how the brain processes these differing influences, and spurred by a conversation at BEAR HQ about the notion of left-brain and right-brain dominance and its relationship to creativity, I did some research into whether this concept stands up under scrutiny.

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Date

1 Sep 2015

Category

Branding, Industry

Posted by

Sarah Leslie

LTA Major Events – A look behind the scenes

We can finally let you behind the scenes of our LTA Major Events campaign we created earlier this summer. 

With our strong and simple proposition, ‘The world’s finest in full bloom’, we set out to create an explosive campaign to unite the tournaments and promote grass court tennis, which is held annually at four locations around the country.

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Date

5 Aug 2015

Category

Branding

Posted by

Alexandra Wylde
Enter the Rift: a new frontier for brand experiences

Enter the Rift: a new frontier for brand experiences

… And BEAR’s prize for the Most Improbably Named Launch Product of All Time 2016 goes to (you guessed it): the Oculus Rift!

Quite how it took everyone else so long, and Long Beach resident Palmer Luckey, so short a time to get what is essentially a 30-year-old idea fast-tracked into development, then sold for an unfeasibly large amount of money to Facebook for release this year, is anybody’s guess.

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Date

26 Jun 2015

Category

Branding, Digital

Posted by

Simon Menhinick
Forging ahead of the pack: web in the world of finance

Forging ahead of the pack: web in the world of finance

Recently, we’ve created two websites for financial companies – each with different audiences and objectives.

One – Commercial Acceptances (CA) – was all about enhancing and developing the strong brand we had already created for them. The other – Demica – was part of a wider rebranding of the company, with the aim of setting them apart from their competition and giving them a brand that befitted their stature and size of the business.

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Date

4 Sep 2015

Category

Branding, Digital

Posted by

Danny Angel
Staying relevant: The Habit of Constant Evolution

Staying relevant: The Habit of Constant Evolution

A very suave, sophisticated and successful businesswoman, recently told me that the key to her success was good habits; habitual exercise, healthy eating, and learning. She said, “entrenching these habits is hard work, but once you have them staying on top is relatively easy.” She also pointed out, “being on top can be just as attractive in your personal life, as it is in your business life!

Ignoring the unfortunate innuendo and her slight smugness, I thought to myself that the same rings true for branding. Trends, cultures, consumers evolve constantly.

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Date

30 Oct 2014

Category

Branding, Industry

Posted by

India Warman
Why do brands have to work harder to engage with the customer?

Why do brands have to work harder to engage with the customer?

If you asked your grandmother what advertising is, the first thing she might think of is a television advert or a poster on the street. Although that’s often the basis for a campaign, brands now have to give more of themselves on many more platforms. The way brands advertise has changed considerably, for the better. Brand effectiveness results in connecting emotionally to the customer with stimulating storytelling, which ultimately gains loyalty and trust. This is harder to achieve with just a billboard and a 30 second ad; it simply isn’t engaging enough. So how do you resonate in this digital age?

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Date

28 Aug 2014

Category

Branding

Posted by

Alexandra Wylde
Bottling intelligent design

Bottling intelligent design

Central to what we do at BEAR is the belief that a simple, core idea can elevate a whole campaign or identity. A couple of Coca-Cola’s latest sustainability initiatives have done just that. To be specific, it’s the way in which they are tackling the problem of packaging waste that has captured our – and the public’s – imagination.

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Date

17 Jul 2014

Category

Branding, Social media

Posted by

Finlay Eglinton
PokerAce launch ten new faces

PokerAce launch ten new faces

In the world of online poker, a player can be anyone they want to be. Bluffing and tells aren’t as simple as subconscious gestures and eye movements, and all you know about your opponent is what they choose to portray. Some players choose an avatar for their online profile that suits their personality the most, whilst others will intentionally choose a different characterisation to try and outwit their opponents. To create a successful suite of avatars for PokerAce and appeal to a wider audience, we had to cover off all bases by creating ten characters with a variety of personalities, tied together by the brand story and style.

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Date

25 Feb 2013

Category

Branding, News

Posted by

Alexandra Wylde
A Perfect 10 from British Gymnastics

A Perfect 10 from British Gymnastics

As you may be aware we’ve just re-branded British Gymnastics, and we’re delighted with the results and the response. We could easily go on about the story, process, strategy, and beautiful creative execution, but that’s what the case study is for, right?

What’s most exciting is the future for the sport and brand as a whole.

Team GB’s current success at the Olympics has already seen them quadruple their medal tally from Beijing, and the international spotlight is now firmly shining on the athletes and sport. With a world class team of young gymnasts (averaging 20 years of age), a truly inspirational performance at the 2012 Games, and of course their marvellous new identity, British Gymnastics is in great shape to build on its success and further the sport – it’s looking good for Rio 2016…

Date

7 Aug 2012

Category

Branding

Posted by

Andy Goode & Alexandra Wylde
Hard hats off to the builders

Hard hats off to the builders

With a constant flurry of redevelopments in London, it’s always nice to see companies making a bit of effort with their hoardings – especially as they’re not the most pleasing of things to look at for months on end. Just up the road from us on Great Sutton Street, Domus have gone one step further and hand painted their ply wood boards while they renovate their space inside (which seemingly becomes more intricate as each day passes). Jon Newey, Domus Managing Director, comments on the store’s redevelopment: ‘the goal is to deliver the unexpected and utterly practical, making the space dynamic, professional and industrious, continuously updating and refreshing.’ He goes on to say that ‘placing contemporary artwork in specially chosen areas is part of the plan, changing it on a regular basis, to surprise, intrigue, humour and engage visitors, and to provide a little relief and contrast from the descriptive functionality of hard surfaces.’

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Date

28 Sep 2011

Category

Branding, News

Posted by

Hailey Phillips