Hard hats off to the builders

Hard hats off to the builders

With a constant flurry of redevelopments in London, it’s always nice to see companies making a bit of effort with their hoardings – especially as they’re not the most pleasing of things to look at for months on end. Just up the road from us on Great Sutton Street, Domus have gone one step further and hand painted their ply wood boards while they renovate their space inside (which seemingly becomes more intricate as each day passes). Jon Newey, Domus Managing Director, comments on the store’s redevelopment: ‘the goal is to deliver the unexpected and utterly practical, making the space dynamic, professional and industrious, continuously updating and refreshing.’ He goes on to say that ‘placing contemporary artwork in specially chosen areas is part of the plan, changing it on a regular basis, to surprise, intrigue, humour and engage visitors, and to provide a little relief and contrast from the descriptive functionality of hard surfaces.’

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Date

28 Sep 2011

Category

Branding, News

Posted by

Hailey Phillips