PokerAce launch ten new faces

PokerAce launch ten new faces

In the world of online poker, a player can be anyone they want to be. Bluffing and tells aren’t as simple as subconscious gestures and eye movements, and all you know about your opponent is what they choose to portray. Some players choose an avatar for their online profile that suits their personality the most, whilst others will intentionally choose a different characterisation to try and outwit their opponents. To create a successful suite of avatars for PokerAce and appeal to a wider audience, we had to cover off all bases by creating ten characters with a variety of personalities, tied together by the brand story and style.

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Date

25 Feb 2013

Category

Branding, News

Posted by

Alexandra Wylde