Great British Summer

Great British Summer

So, 2012, a fantastic summer of celebration. But for us, this time of year is always that extra bit special, it’s our birthday! I can’t believe we are 12 years old. Time flies as they say and it only seems like yesterday that we squeezed three desks into a box room in Soho. Back then, we had little idea about who we were and where we were heading.

One thing that has remained constant from the very start is the desire to get hold of a holistic brand story; it’s magnetic, and we can’t help ourselves. Sure, we like the one off projects – a website or a piece of print in isolation can be a joy – but it’s bringing an entire business to life strategically and creatively that really floats our boat.

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Date

12 Sep 2012

Category

BEAR

Posted by

Roberto D'Andria
A Perfect 10 from British Gymnastics

A Perfect 10 from British Gymnastics

As you may be aware we’ve just re-branded British Gymnastics, and we’re delighted with the results and the response. We could easily go on about the story, process, strategy, and beautiful creative execution, but that’s what the case study is for, right?

What’s most exciting is the future for the sport and brand as a whole.

Team GB’s current success at the Olympics has already seen them quadruple their medal tally from Beijing, and the international spotlight is now firmly shining on the athletes and sport. With a world class team of young gymnasts (averaging 20 years of age), a truly inspirational performance at the 2012 Games, and of course their marvellous new identity, British Gymnastics is in great shape to build on its success and further the sport – it’s looking good for Rio 2016…

Date

7 Aug 2012

Category

Branding

Posted by

Andy Goode & Alexandra Wylde
(Solar) Power to the People

(Solar) Power to the People

The BEARs’ home of Farringdon has been a flurry of activity this past week due to the ever popular Clerkenwell Design Week; boasting “over 60 showrooms, a wealth of creative agencies and more architects per square mile than anywhere else on the planet!”, it’s certainly been busy. Thankfully, Ross Lovegrove’s ‘Solar Tree’ sprouted up just in time to save us weary design lot from exhaustion. A charming example of urban design backed up with some impressive green credentials – putting energy back into the grid – we think it’s a great way to brighten up the place. More info can be found here.

Date

30 May 2012

Category

Events

Posted by

David Cox
Bailey – One Colourful Character

Bailey – One Colourful Character

The BEARs were out again last night, this time to see the infamous David Bailey at the acronym-tastic D&AD Q&A, answering questions from the BBC Culture Show presenter Andrew Graham-Dixon. Bailey gave an informal and humorous insight into his life and career – choosing to talk about his many TV adverts (saying he’d “done hundreds of the things!”) rather than his iconic photos, remarking that he enjoyed moving image as “nobody had time to spot his mistakes”. It was fascinating to hear Bailey’s story; from leaving school at 15, his struggle with dyslexia, and run-ins with various ad men. In conclusion, Bailey has seen and done it all, but clearly still has a twinkle in his eye.

Date

26 Apr 2012

Category

Events

Posted by

Josh Eaton
We Went Down to Pick Me Up

We Went Down to Pick Me Up

Last night the BEARs went to feast their eyes upon the Pick Me Up private view at Somerset House. We never miss this contemporary art fair, and this year was an especially good one. We devoured the fresh illustrations and a preponderance of stylish screen prints, which are becoming more and more popular in the London art scene. I loved seeing Print Club London working in a mini studio, doing live screen prints and selling one-offs at very affordable prices.This show is a must-see, and growing bigger every year. We thoroughly enjoyed it, and felt like a part of something very exciting happening in London’s design hub. See you there next year!

Date

22 Mar 2012

Category

Events

Posted by

Alexandra Wylde
A Bigger Picture

A Bigger Picture

I was lucky enough to be invited to a private viewing of David Hockney’s much talked about ‘A Bigger Picture’ exhibition at the Royal Academy. Edith Devaney, the curator, took us around 13 rooms of Hockney’s work, going into detail about all the pieces on show, from his early college paintings to his much discussed iPad works.

It was impressive to see how Hockney had really used the architecture and space of the gallery to present his work, consciously using archways, seating, and entire walls to maximum effect.

My personal highlight was a huge video installation where the artist fitted his car with six video cameras and drove down a leafy Yorkshire country lane, and then pieced the video together using six separate screens, repeating the process in spring, summer, autumn and winter.

Although the exhibition showcased work from throughout Hockney’s career, it wasn’t meant to feel like a retrospective (and didn’t), but instead focus on his connection to Yorkshire and his approach to creating work, examining the effects of the seasons by revisiting locations throughout the year. Well worth going to see – a show I hope to go back and visit again soon.

Date

24 Jan 2012

Category

Events

Posted by

Josh Eaton

Mission completed

Happy New Year! Our first post of 2012 is a dangerous one… Artist Toby Summerskill risked his life while 14 meters off the ground near Barbican to produce this breathtaking 85sqm aerosol mural right on our doorstep for the new Mission Impossible movie. Having some very creative advertising to admire on a dreary December morning was a treat, and we would love to see many more exciting works of art being produced around Old Street. ‘Inspired by the film’s gravity defying stunts the vast majority of the mural was created using abseiling and rope access techniques.’ Agency: End of the Line.

Date

13 Jan 2012

Category

Industry, Events

Posted by

Alexandra Wylde