Christmas adverts 2013: the art of oneupmanship

Christmas adverts 2013: the art of oneupmanship

It’s that time of the year again when watching the adverts on TV is something you genuinely look forward to.

The battle between brands to create the most engaging and captivating Christmas advert is on but we at BEAR have asked ourselves if this year the brands have lost it a little. There is an argument that in order to ‘outdo’ last year’s advert and remain at the top of the food chain, brands are pumping millions into focusing on this. But, is this the way to go?

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Date

16 Dec 2013

Category

Industry

Posted by

India Warman
Introducing a new online experience for Savills

Introducing a new online experience for Savills

Savills know property, and their research goes deeper than any other agent’s. To support the launch of their new London Journal, we were asked to deliver an interactive map to help users discover the state of the sales and lettings market in Prime London areas. The map allows users to explore both historical data and forecasts for market growth, as well as discover information about international interest, and buyer and tenant motivation.

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Date

16 Aug 2013

Category

Digital

Posted by

Danny Angel
PokerAce launch ten new faces

PokerAce launch ten new faces

In the world of online poker, a player can be anyone they want to be. Bluffing and tells aren’t as simple as subconscious gestures and eye movements, and all you know about your opponent is what they choose to portray. Some players choose an avatar for their online profile that suits their personality the most, whilst others will intentionally choose a different characterisation to try and outwit their opponents. To create a successful suite of avatars for PokerAce and appeal to a wider audience, we had to cover off all bases by creating ten characters with a variety of personalities, tied together by the brand story and style.

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Date

25 Feb 2013

Category

Branding, News

Posted by

Alexandra Wylde
The rise and fall of skeuomorphism

The rise and fall of skeuomorphism

Here at BEAR, one topic of debate has been doing the rounds recently: the issue of skeuomorphism, the use of real-world metaphors in on-screen design.

You've probably noticed the proliferation of this type of design during the last decade or so. First the ‘flat’ design style of the early internet gave way to sheens and glass effects, and now it's hurtling towards all out computer-generated replications of real-world physical objects.

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Date

21 Feb 2013

Category

Industry, Digital

Posted by

Danny Angel