A Perfect 10 from British Gymnastics

As you may be aware we’ve just re-branded British Gymnastics, and we’re delighted with the results and the response. We could easily go on about the story, process, strategy, and beautiful creative execution, but that’s what the case study is for, right?

What’s most exciting is the future for the sport and brand as a whole.

Team GB’s current success at the Olympics has already seen them quadruple their medal tally from Beijing, and the international spotlight is now firmly shining on the athletes and sport. With a world class team of young gymnasts (averaging 20 years of age), a truly inspirational performance at the 2012 Games, and of course their marvellous new identity, British Gymnastics is in great shape to build on its success and further the sport – it’s looking good for Rio 2016…


7 Aug 2012



Posted by

Andy Goode & Alexandra Wylde