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A stand-out brand to drive a technology finance business forward.

Positioning

Demica is a world expert in providing working capital solutions, worth $50bn a year. Our challenge was to move the brand away from a dated and clinical identity giving the impression of a small player, to one that befits a company of their stature. It was also important for Demica to stand out from other financial competitors.

Proposition

‘Working Capital, Powered by Demica’ was born out of what Demica does – powerful technology that drives businesses forward. The proposition went on to inform many aspects of the rebrand, from the logo wordmark (using the ‘power of’ symbol as the A) to the brand photography that projects a strength and status.

Personality

The brand is bold, confident, and to the point; in a dry corporate world, our challenge was to ensure Demica’s complicated products were presented and communicated in an accessible, engaging way. Vibrant colour, a punchy tone of voice, 3D illustrations, video content and strong imagery maximise the brand’s presence on and offline.

View the site

BEAR’s talented team & experience enabled us to rapidly get to the essence of Demica and work out how to best position the brand & the business for the future. Their imaginative creative and thorough process then enabled us to collectively deliver, on time, to the build partner a great design that met all our requirements. They then stayed close through to launch to ensure the delivered site met their high standards. A1.

Matt Wreford
Chief Executive Officer, Demica

BEAR + Demica

  • Proposition
  • Identity
  • Website user experience (including wireframes)
  • Website design
  • Website build (partner)
  • Illustration
  • Photography
  • Literature
  • Advertising
  • Exhibition stand
  • Presentation templates
  • Stationery

Partner credit

Build partner: Byng
Photography: Ben Gold