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Appointed sole agency in 2001. Foxtons sold for £390 million in 2008.

Positioning

Our initial task was to place logos on their fleet of cars. We delivered the ‘Team Foxtons Mini’. Our next brief was a total rebrand to create the most recognisable, dynamic brand in the sector. We created shops that were ‘living billboards’, unmissable sale boards and used marketing initiatives such as Sunday Market, 0% Commission and ‘Rare’ magazine to constantly promote and invigorate the brand. This was a service brand for people living a fast-paced, time-poor existence who demand results. 

Proposition

‘London’s Estate Agent’
It wasn’t good enough being London’s finest, oldest or biggest – Foxtons had to become THE estate agent for Londoners.

Personality

Foxtons will get the job done – sell your house quickly and for the best possible price. High impact, visibility and energy. A busy, active brand for time sensitive Londoners. 

Result

BEAR was appointed sole creative agency in 2001. Since then, the iconic minis and café-style offices have redefined the industry, elevating Foxtons from also-rans to best of breed. Foxtons SOLD for £390 million in 2007. We continue to work with Foxtons today, and have just launched their first ATL advertising activity across key London areas. Check out our case study for more. 

Foxtons have had a fantastic working relationship with BEAR for over 10 years now. In fact, in order for our marketing to be effective this relationship is vital and BEAR’s commitment, professionalism and understanding have been invaluable. We have collaborated on numerous projects, but our branded Minis have become a genuine London icon. BEAR’s creative input has been faultless and we look forward to many more years of this fruitful partnership. 

Nicky Stone
Marketing Manager, Foxtons 

BEAR + Foxtons

  • Brand positioning
  • Brand proposition
  • Brand identity
  • Brand architecture / language
  • Brand guidelines
  • Brand consultancy & guardianship
  • Literature design
  • Print advertising
  • Outdoor advertising
  • Mini liveries
  • Print management
  • Stationery design
  • Editorial name generation