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Since the rebrand, trading at RocketVan has increased by 300%.

Positioning

RocketVan is a London-based furniture removal and delivery business. Our objective was to make them London’s favourite, filling the gap between the traditional and characterless goliaths and the ever-increasing ‘man and van’ offerings. 

Proposition

‘Everything you need to move’
Midway through the brand development, the owner suggested turning a redundant street-facing unit into a RocketVan shop. The RocketVan BoxShop was born and pointed us toward our proposition: ‘Everything you need to move’. It sums up the fact that RocketVan handles commercial and residential removals, storage and can even sell you boxes, bubble-wrap, tools and tape through its shop. And the high street presence was a great way of cross-selling the removals business.

Personality

Bold and progressive with a sense of fun. A genuine ‘can do’ attitude delivered with loads of energy and vitality. 

Result

Since the rebrand, trade has increased by 300%. Plus the BoxShop has given the business a high street presence and maximised cross-selling opportunities. 

BEAR + RocketVan

  • Brand positioning
  • Brand proposition
  • Brand identity
  • Brand architecture / language
  • Brand guidelines
  • Brand consultancy & guardianship
  • Literature design
  • Print advertising
  • Print management
  • Van livery
  • Stationery design
  • Signage
  • Retail graphics
  • Direct mail

Partner credit

BoxShop retail design: Edge Architecture + Design