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Following our rebrand, Commercial Acceptances was sold for £31 million.

Positioning

In a sector that’s dry and riddled with clichés, Commercial Acceptances needed to stand out. Tasked with a full rebrand, we set out to create the antidote to the corporate finance standard and create an impactful, memorable brand that would talk to customers like human beings.

Proposition

‘Fast Finance’
Important things happen quickly at Commercial Acceptances. Customers speak directly to the key decision-maker, so bridging loans can be fully secured within 24 hours.

Personality

Bridging loans aren’t just another financial transaction; they change people’s lives forever. To reflect that fact, we developed an approachable and engaging brand with a direct and personal tone. One that says loudly and clearly to customers that CA is on hand to listen and to help. We designed their website to make it as user-friendly as possible, and encourage potential clients to pick up the phone, right away.

View the site

Result

BEAR was appointed sole creative agency in 2003. CA was subsequently acquired by Close Brothers Group for £31 million and, in total, the loan book has increase by over 500%. Interestingly, subsidiary businesses are usually absorbed within the overarching Close Brothers brand but in this case the CA brand is recognised as a fundamental USP in the sector and has been retained in full. Furthermore CA is, consistently, one of the best performers in the overall portfolio.

BEAR combines creativity with commercial nous and delivers work that communicates our business messages with impact and personality. After 12 years of collaboration, we’re looking forward to many more.

Lawrence Brown
Managing Director

BEAR + CA

  • Brand positioning
  • Brand proposition
  • Brand identity
  • Brand architecture / language
  • Stationery design
  • Direct mail
  • Website user experience (including wireframes)
  • Website design
  • Website build (partner)
  • Brand consultancy & guardianship
  • Literature design
  • Print advertising
  • Print management
  • Event activity

Partner credit

Photography: Iain Crockart
Build partner: Faversham & Moss